STOP
USING
AI
to do your creative work for you.
Start using it to make your creative ideas work.
AI isn’t magic. And it’s not going to make you a better writer, designer, thinker of thoughts.
You may not want to use it at all, which is fine. But if you do choose to use AI, take some time learn what it’s good at, where it’s lacking, and how it can help make your ideas stronger.
AI is not creative. It doesn’t have experiences, preferences or taste.
That’s all on you.
Hi, I’m Briana. I’m a creative director with mumble mumble years of experience in advertising. I use AI a lot as part of my process. As a mirror, a playground or simply as a very fast, very well-read coworker that takes in everything I throw at it, helping me structure and organize my chaos.
Robot is Friend is where I explore the fun, frustration and complex situationship between AI and creativity.
Old stuff here!
Ah, the heady days of when ChatGPT would start many of its generations with Ah.
Some of the old stuff is still extremely valid. Some of it I'd probably say differently now, but the TLDR on most of it is:
AI isn’t magic, it’s only as good as you are
Plus things like why when you tell it to be “an award winning copywriter” you shouldn’t expect award winning copywriting.
New stuff here!
This party is moving over to substack.
