STOP
USING
AI
to generate ideas without bringing your own.
AI is a mirror where you can look at your ideas from countless points of view. It’s a super fun playground where you can bring just about anything to life.
And it’s a very fast, very well-read partner in pushing your ideas further, sketching them out, or just helping you organize your chaos.
But AI is not creative. It doesn’t have experiences, preferences or taste.
That’s all on you.
Hi, I’m Briana. I’m a creative director with mumble mumble years of experience in advertising.
Robot is Friend is where I explore the fun, frustration and complex situationship between AI and creativity.
Old stuff here!
Some of it I still stand behind completely. . Some of it I'd say differently now, but the TLDR on most of it is:
AI is only as good as you are
And why when you tell it to be “an award winning copywriter” you shouldn’t expect award winning copywriting.
New stuff here!
This party is moving over to substack.
