Blah blah blah AI OMG blah.
Everyone is talking about AI these days. So let’s get you up to speed with just enough info to make you dangerous.
What is it? There are two kinds of AI you need to know about - let’s call them THE ALGORITHM and THE GENERATOR.
The algorithm analyzes patterns and detects relationships in data then gives you results - like what show to watch next after you binged Floor is Lava.
The generator is trained on SO MUCH data. It takes what it’s fed, and then when it’s prompted, it goes through everything it’s been taught, looks for patterns that match your input, and uses it to generate a brand new output. This could be language, images, audio, video or even code.
So why is everyone talking about this now? One reason is that the UX for a lot of these generative AI tools got crazy easy to use last year. Like, if you can use a keyboard you can create mind blowing imagery or loads of textual content in moments.
The second is our friends at Open AI who introduced the easier-than-midjourney-on-discord Dall-E (see better UX as described above) and then promptly blew the world’s collective mind with ChatGPT. And in just a few months, the GPT (generative pre-trained transformer) AI was running on everything from search engines to Teams.
Which brings me to why you should care. Because it’s here to stay and it’s just the beginning of how generative AI is going to transform so many aspects of our industry. And you can be the most hardcore straight edge technophobe but at some point - unless you are the absolute hottest of shit, which I sincerely hope you are - you are going to need to learn to live with our new robot friends.
Here is the most important part, though, which is why it’s big.
YOU bring more to the table than AI ever could.
More on that over at the HUMAN-LED page