talk to robot
talk to robot
Frustrated by digital experiences that you can’t talk to?
Well, you’re in luck, because now you can chat with the GPT version of this website!
Welcome, human creative.
Robot is Friend wants to help you feel comfortable with generative AI. No matter if you’re a bit unsure or fully ready to dive in, let’s sort out what you need to know and figure out what works best for you.
(roll tiny film!)
Generative AI is changing everything.
But that doesn't mean everything is going to change.
You, your talent, your knowledge – the way you create emotional connections can never be replicated by AI.
So don’t buy into all the hype. Generative AI tools are fun, powerful and can do impressive things lighting fast. It’s like holding a bit of magic in your hand (at least at first) but remember these are just tools. Like Word or Photoshop.
A lot of these tools can help you, and some will even become industry standard, so now is a perfect time to make friends with them.
Do I know what’s going to happen with generative AI? Nope. And neither does anyone else. But I DO know this industry, and I thrive on chaos, so let’s explore together…
Just getting started, or curious about what all the fuss is about? Bot Basics has your back.
Looking for a little more detail, starter guides, experiments, thoughts and suggestions?
Bot Buddies is the place for you. These are some of the latest articles:
Stay tuned for more
If you’re an art director, designer, copywriter, strategist, creative director or anyone who is unsure, curious or enthusiastic about the intersection of creativity and generative AI, then welcome! Get comfy, relax and let’s chat about how human-led AI isn’t just the future, it’s the present.
Briana is Friend
Hi, I’m Briana, and I think that this is the most exciting time to be an advertising creative since Photoshop introduced layers. I want to help simplify a lot of this and get you just as excited as I am about all the possibilities.
But who am I? I’ve been working as an advertising creative for almost 25 years, and creative director for the past 15 of them. I’ve worked at tiny shops, and giant agencies in the United States and Europe.
I love unlocking the potential of new channels and tools and then bending them even further to find out what you can really do with them. Using my experience with branding, conception and campaigning, I want to get you comfortable with – and maybe even grow to love – your new robot friends.